This Privacy Policy explains how PURE by NOVA Labs (“we”, “us”, or “our”) collects, uses, stores and protects your personal information when you visit our website and purchase our digital products.

By using this site, you agree to the practices described in this Privacy Policy.

1. Data we collect
We may collect the following types of information:

• Identification and contact details (such as name, email address, billing address)

• Payment-related information (processed securely by third-party payment providers; we do not store full card details)

• Purchase history and downloads of digital products

• Technical data (such as IP address, browser type, device information, and pages visited)

2. How we collect your data
We collect data when you:

• Create an account or log in as a member

• Place an order for our digital products

• Subscribe to our email list or download free resources

• Contact us via email or forms on the site

• Browse the website (cookies and similar technologies)

3. How we use your data
We use your information to:

• Process and fulfill your orders

• Provide access to purchased digital products

• Communicate with you about your account, purchases, and support requests

• Send educational content, updates and promotional offers (when you consent)

• Improve our website, products and user experience

• Comply with legal, tax and accounting obligations

4. Legal basis for processing (if applicable)
Depending on your location, our legal bases for processing your data may include:

• Performance of a contract (to deliver your purchased products)

• Legitimate interest (to maintain and improve our services)

• Compliance with legal obligations

• Consent (for certain marketing communications and cookies)

5. Cookies and tracking technologies
We may use cookies and similar technologies to:

• Enable core site functionality (such as cart and login)

• Remember your preferences

• Analyze site traffic and performance

• Support marketing and advertising campaigns

You can usually control cookies through your browser settings. Disabling cookies may affect some features of the site.

6. How we share your data
We do not sell your personal information.

We may share your data with trusted third parties who help us run our business, such as:

• Payment processors

• Email service providers

• Analytics and marketing tools

• Hosting and security providers

These providers only receive the data necessary to perform their services and are required to protect it.

7. International transfers
Our services and third-party providers may operate in different countries. This can mean your data is transferred and processed outside your country of residence. We take reasonable steps to ensure that such transfers comply with applicable data protection laws.

8. Data retention
We retain your personal data only for as long as necessary to:

• Provide our services

• Comply with legal and tax requirements

• Resolve disputes and enforce agreements

When data is no longer needed, it is securely deleted or anonymized where possible.

9. Your rights
Depending on your location, you may have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate or incomplete data

• Request deletion of your data, in certain circumstances

• Object to or restrict certain types of processing

• Withdraw consent where processing is based on consent

To exercise any of these rights, contact us at support@bynovalabs.com.

10. Data security
We take reasonable technical and organizational measures to protect your information from unauthorized access, loss, misuse, or alteration. However, no system can be guaranteed 100% secure.

11. Third-party links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies.

12. Children’s privacy
Our site and products are not directed to children under the age of 13, and we do not knowingly collect personal information from children.

13. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The “Last updated” date will be revised accordingly. Changes become effective when posted on this page.

14. Contact us
If you have any questions about this Privacy Policy or how we handle your data, contact us at:
Email: support@bynovalabs.com
PURE by NOVA Labs

Last updated: 2026.